GS1 US Launches Rapid Record for Text-Based Traceability Data Capture

GS1 US has announced the launch of Rapid Record, a traceability data-capture service that allows produce businesses to record and submit critical tracking events via mobile text messaging, according to a press release dated 28 October 2026 and distributed by PR Newswire.

The service is designed for businesses with limited technology infrastructure, enabling them to meet traceability data requirements without dedicated software or hardware. Rapid Record generates records aligned with GS1 Standards key data elements, which underpin the requirements of the United States FDA's Food Safety Modernization Act Rule 204 on lot-level food traceability. The release positions the service as an entry point for smaller suppliers in produce supply chains to capture and share traceability data with downstream trading partners. Availability details for international users were not covered in the announcement.