Shopee Opens Four New ASEAN Export Destinations Under FLEXI Program with Anteraja and JNE
Sellers in the cross-border program can now ship to Singapore, Thailand, the Philippines and Brunei; the program has shipped more than 5 million MSME products since June 2025.
Shopee launched four new export destinations — Singapore, Thailand, the Philippines and Brunei — under its Ekspor FLEXI cross-border program on October 27, working with couriers Anteraja and JNE and supported by the Trade Ministry. The addition extends the program's coverage across Southeast Asian markets.
Program figures cited at launch: since June 2025 Ekspor FLEXI has shipped more than 5 million MSME products to global markets, and more than 1,500 sellers joined training sessions held during October.
The expansion raises cross-border e-commerce document volumes — invoices, packing lists and multi-country customs paperwork — across the JNE and Anteraja networks, where sorting-warehouse and gate processes remain partly manual. The announcement did not include any procurement signals; the operational effect will show up gradually in partner logistics networks as export volumes scale.